The internet advertising market is growing constantly. However, more and more users decide not to accept flashy banners, layer-ads and tracking from advertising companies that are not only annoying but also often infringe on their privacy. Browser-extensions that remove ads from websites offer a simple solution to these annoyances – but which one is the best ad-blocker available for Google Chrome?
One of the first extensions created for Chrome is “AdBlock”, which was inspired by the Firefox add-on Adblock Plus but despite the similarity in name and its popularity always has been an immature solution compared to the ad-blocker we know from Firefox. But there’s good news.
Now, the creators of the original Adblock Plus have released a version for Chrome as well. This extension is called Chrome Adblock Plus and can be downloaded for free from the Google Chrome extensions page. Finally there is an ad-blocker available for Chrome that blocks all ads without negative side effects like slowing down the browser or stopping some websites from working by blocking too much.
Since the update to version 1.1, Adblock Plus offers many improvements compared to previous versions. The update includes:
- Ads are blocked from being downloaded and not only hidden afterwards
- Video ads on Youtube can be disabled
- A faster algorithm has significantly improved the performance
In conclusion, Adblock Plus (although still in beta) is a very reliable ad-blocker that not only blocks annoying advertisements but, depending on the filter list the user activates, also can stop tracking or remove Facebook like-buttons from the websites. Adblock Plus is 100% free and setup only takes a few seconds.