In yet another indication of the rising popularity of Chrome, the browser has emerged as the second most popular browser in the United Kingdom. According to the StatCounter’s data, Chrome has captured 22% market share of the UK and has marginally overtaken Mozilla Firefox. The data also shows Internet Explorer losing market share with UK users with 45%. Apple’s Safari has occupied the fourth spot with 9% share.
Factors Aiding Chrome’s Growth
One of the major reasons accredited to the growth of Chrome is its nationwide advertising. It is to be noted that Chrome is the first product of Google which has been advertised on British television. But more importantly it is the speed of Chrome which is making it popular among users. Ever since the browser has been launched, the primary focus of it has been speed. Different versions of the browser have been launched thick and fast and each version of the browser has something or other new to offer.
In my opinion, another reason for the popularity of the browser is its security features. Chrome is one of the most secure web browsers which further adds to its popularity. Google has also come up with Chromebooks equipped with Chrome OS which also has also played an important role in enhancing its popularity. Recently the browser has surpassed 20% market share across the globe and in some of the South American countries it has even surpassed IE.