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Chromebooks Defy Naysayers by Flying off the Shelves

by S.Roy on July 22, 2013

A couple of years ago, Google launched its range of economical Chromebook laptops amidst criticism and even prophecies by many sceptics as doomed products. Now Google seems to be having the last laugh as the much-snubbed Chromebooks are finally gaining shares in the market.

In the last 8 months, the under-priced Google laptops have captured 20-25% share of the laptop market in the under-$300 price segment in the U.S. According to NPD Group Inc, these laptops are now the fastest growing section of the PC industry – based on price.

Sleek and stylish in design, the Chromebooks run the Chrome OS, have a full keyboard and receive regular software updates from Google. Users are required to stay connected to the internet and access various Google applications from the Cloud, such as spreadsheets, email and word processing. Data is stored in the cloud. All these factors made them being referred to as “bare-bones computers” or “stripped-down computers.”

As of now, students and first-time computer users form the main buyers of the Chromebooks, attracted by the ease of use, economical price and Web-based services. According to Stephen Baker, an NPD analyst, the success of Chromebooks is likely to usher in over 10% growth in the market share of laptops costing under $300.

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