The latest buzz surrounding Chrome browser is that Google will be adding “Do Not Track” feature to the latest developer build version. Although the privacy option will not be made available until the final version is rolled out, but still, it is a relief for all Chrome users who are concerned about their privacy.
What is Do Not Track?
The “Do Not Track” feature will ensure that end users have the right to control the type of data being shared with websites and connecting servers. This will help end users to block certain advertisers and websites which collect information about their surfing nature and analyse it to bring up targeted ads.
With Firefox and Internet Explorer providing higher level of control on such issues, Google Chrome definitely needed to come up with something to stop the mass exodus of end users due to privacy concerns.
Official Statement from Google Spokesperson
There is however no direct official word from the Google Team. But on an email statement issued to Wall Street Journal, Rob Shilkin said that they have undertaken this step to follow the DNT steps which has been discussed with the White House. They are seriously considering the privacy issues and hence have started the first step towards providing this option to the end users, which will be made available by the end of this year.
There are many extensions which has been helping users to keep aside tracking cookies and flash darts. Some of the well known alternatives are – “Ad Block Plus” and “Google Opt Out“. Although these extensions provide a better sense of security but it definitely cannot guarantee the nature of data the browser itself is sharing with its counterparts. I have discussed this in how to Opt out of Google & other Advert tracking cookies
This initiative can be seen as a positive thought by Google about end user’s tracking dilemma and it sure shows that the corporate giant is seriously considering sorting out privacy concerns for the Chrome browser. We all hope to see it working in the upcoming version currently scheduled for mid October release.